数字技术可供性视角下数字化水平对新创企业绩效的影响

The Impact of Digitalization Level on New Venture Performance from the Perspective of Digital Technology Affordance

  • 摘要: 在数字化转型的浪潮中,新创企业选择模仿成熟企业还是探索差异化路径,成为决定企业生存和发展的关键战略决策。企业数字化水平如何赋能新创企业提升绩效,具有重要的实践价值与理论意义。基于数字技术可供性理论,通过313份新创企业问卷的实证分析表明:数字化水平显著促进新创企业绩效提升,利用式学习是关键途径,新创企业并未通过探索式学习的路径来提升企业绩效。此外,数字化投入在数字化水平与新创企业绩效之间呈现非线性调节效应,表明资源约束下规避过度数字化投入引发的边际收益递减风险。新创企业的数字化水平通过双元学习差异化机制驱动绩效增长,利用式学习构成资源受限场景的最优适配方案,研究结论给新创企业提供了启示:既要遵循数字化能力建设的阈值规律,更需构建动态学习框架以最大化技术红利。

     

    Abstract: In the wave of digital transformation, new ventures choose to imitate mature enterprises or explore differentiated paths, which becomes the key strategic decision-making that determines the survival and development of enterprises. How the digitalization level of enterprises empowers new ventures to improve their performance has important practical value and theoretical significance. Based on the theory of the availability of digital technology, empirical analysis of 313 new venture questionnaires of shows that: digitalization level significantly promotes new venture performance improvement, exploitative learning, rather than exploratory learning, is the key pathway through which new start-ups improve their performance. Additionally, digital investment demonstrates a nonlinear moderating effect between digitalization level and new venture performance, suggesting that under resource constraints, firms should avoid the risk of diminishing marginal returns triggered by excessive digital investment. New ventures’ digitalization level drives performance growth through a differentiated mechanism of ambidextrous learning, with exploitative learning constituting the optimal adaptation strategy in resource-constrained contexts. These findings offer implications for new ventures: they must not only adhere to the threshold dynamics of digital capability building but also construct a dynamic learning framework to maximize technological dividends.

     

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