基于用户感知的城市漫游路径满意度评价研究

Research on Satisfaction Evaluation of Urban Roaming Paths Based on User Perception

  • 摘要: 在低碳城市建设背景下,探索居民休闲生活与城市旅游模式的有机融合路径,可为提升城市漫游体验提供理论支持和实践基础。研究基于用户视角,构建了包含3个维度及21个因子的城市漫游路径评价指标体系,并运用 IPA-Kano 模型与随机森林模型,深入分析不同代际(青年、中年、老年)及身份(居民、游客)群体的感知差异。研究结果表明,5个关键因子对用户满意度影响显著但当前表现不足,包括立面多样性、公厕数量及位置设置、人群拥挤度、路径的完整性、网红打卡点的设置,这些因子在用户需求中占据重要地位,但实际体验评价较低,亟需优化调整。研究提出了优化街道立面设计、完善公厕布局、控制人群密度、增强路径连续性及合理规划网红打卡点等策略,以期为城市漫游路径优化提供参考依据。

     

    Abstract: Against the backdrop of low-carbon city construction, exploring the organic integration path between residents' leisure life and urban tourism models can provide theoretical support and practical foundations for enhancing the urban wandering experience. From the user perspective, this study constructs an evaluation index system for urban wandering paths, which includes 3 dimensions and 21 factors. By applying the IPA-Kano model and random forest model, it conducts an in-depth analysis of the perception differences among groups of different generations (young, middle-aged, and elderly) and identities (residents and tourists). The research results show that 5 key factors have a significant impact on user satisfaction but perform poorly currently. These factors include the diversity of facades, the number and location of public toilets, crowd congestion, the integrity of paths, and the setting of internet-famous check-in spots. They occupy an important position in user needs but receive low ratings in actual experience, thus requiring urgent optimization and adjustment. The study proposes strategies such as optimizing street facade design, improving the layout of public toilets, controlling crowd density, enhancing path continuity, and rationally planning internet-famous check-in spots, aiming to provide a reference for the optimization of urban wandering paths.

     

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